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Digital Product Pricing Calculator

Find a suggested digital product price from production costs, expected sales, platform fees, and target margin.

Quick math0

Use this for quick arithmetic, percentages, or to check figures while filling in the main tool, without leaving the page.

Your figures

Estimate

Suggested price before VAT: 91 NOK

Suggested price before VAT
91 NOK
Customer price including VAT
114 NOK
Estimated profit per sale
36 NOK

How this breaks down

Production cost per sale
40 NOK
Other cost per sale
10 NOK
Platform fee
5.0%
Target margin
40.0%
VAT
25.0%

The one-time production cost is spread over expected sales. The target margin is measured against the pre-VAT price after percentage platform fees; VAT is added to the customer price.

How to use this tool

  1. Use Digital Product Pricing Calculator for the question described above, and check that the inputs match your records and time period.
  2. Enter one-time production cost.
  3. Enter expected sales.
  4. Enter other cost per sale.
  5. Enter platform fee.
  6. Enter target profit margin.
  7. Enter vat rate.
  8. Change one-time production cost, expected sales, other cost per sale, platform fee, target profit margin, vat rate to compare scenarios, then check the units in the result.

Worked example with the prefilled values

This example shows how Digital Product Pricing Calculator uses its starting values. Change the calculator inputs to estimate your own situation.

One-time production cost
20000 NOK
Expected sales
500 units
Other cost per sale
10 NOK
Platform fee
5 %
Target profit margin
40 %
VAT rate
25 %

Suggested price before VAT: 91 NOK

  • Suggested price before VAT91 NOK
  • Customer price including VAT114 NOK
  • Estimated profit per sale36 NOK

The one-time production cost is spread over expected sales. The target margin is measured against the pre-VAT price after percentage platform fees; VAT is added to the customer price.

Formula and calculation logic

Production cost per sale = one-time production cost ÷ expected sales

Suggested pre-VAT price = (production cost per sale + other cost per sale) ÷ (1 − platform fee − target margin)

Customer price = suggested pre-VAT price × (1 + VAT rate)

Find a suggested digital product price from production costs, expected sales, platform fees, and target margin.

The displayed formula below shows how the entered values are combined.

Assumptions

  • Uses the values entered and simplifies real contracts, tax rules or personal circumstances. Update example values before relying on the estimate.

Published sources

Further reading for checking current rules and information. These links are not live inputs to the tool.

Questions about this tool

How is the suggested price calculated?

It spreads one-time production cost over expected sales, adds per-sale costs, then solves for the price that allows platform fees and the target margin.

Is VAT included in the target margin?

No. The target margin is calculated on the price before VAT; VAT is added to show a customer-facing total.

Are payment processing fees included?

Only if you include them in the platform fee percentage or per-sale cost.

What if the target margin and platform fee total 100% or more?

No finite price can reach that target under this model, so lower one or both percentages.